Vínculoo® wins the EdTech Awards Bett Brasil 2026 in the Product Market Fit category

Vínculoo® won the EdTech Awards Bett Brasil 2026 in the Product Market Fit category. The award is in its second edition and had six finalists, chosen by a panel of specialists in education, innovation and investment.

The announcement took place at the Startups Arena during the 31st edition of Bett Brasil, the largest innovation and technology event for education in Latin America, held in May 2026 at Expo Center Norte in São Paulo.

The detail that matters: the category

The award has two categories. Product Solution Fit gathers early stage startups still validating their solution. Product Market Fit gathers startups that already have a product in the market and customers.

Vínculoo® won the second one.

That detail says more than the trophy. Special and inclusive education is usually treated as a cause, and causes are rarely judged by market criteria. Winning in the traction category means the conversation was not about intent. It was about schools that use the product, networks that contract it, and software that runs through the school year.

It is the difference between a good idea for inclusion and an inclusion operation that sustains itself.

How the EdTech Awards Bett Brasil works

The EdTech Awards Bett Brasil recognizes startups with innovative solutions aligned to current challenges in education, with attention to social impact and educational equity. It is organized by Bett Brasil, supported by Instituto Significare, with technical partnership from the Tiradentes Innovation Center.

The format is a pitch: five minutes on the Startups Arena stage followed by questions from the judges. Product Market Fit finalists presented on May 6, and winners were announced on May 7 with a live stream.

As category winner, Vínculoo® received three months of remote mentoring from the Tiradentes Innovation Center, guaranteed space at Bett Brasil 2027 and an interview on the event's official channels.

The other finalists

In Product Market Fit, Vínculoo® shared the category with Educaopen, from Rio de Janeiro, which applies Open Finance infrastructure to socioeconomic analysis in schools, and Prol Educa, from Pernambuco, which connects low income students to unused seats in private schools.

In Product Solution Fit, the finalists were Techchef, from Santa Catarina, with gamified cooking aligned to the Brazilian national curriculum, EMS Company, from Tocantins, with an AI copilot for lesson scripts, and muda, from Rio Grande do Sul, focused on teacher planning.

The set is worth noticing. Among the six finalists, several attack equity from different angles: income, access, planning, inclusion. It is a snapshot of where the sector is looking.

Where Vínculoo® is today

Vínculoo® is a Brazilian special and inclusive education platform, founded in 2019, serving private schools and public school networks from primary through secondary education. Current numbers:

• More than 356 schools
• More than 17,000 students
• More than 8,000 teachers
• Presence in more than 10 Brazilian states
• More than 2 million educational data points processed

Frequently asked questions

Who won the EdTech Awards Bett Brasil 2026 in the Product Market Fit category?

Vínculoo®, a Brazilian special and inclusive education platform, won the category in the second edition of the award.

What is the EdTech Awards Bett Brasil?

It is an award from Bett Brasil recognizing education startups with innovative solutions, with attention to social impact and educational equity. It is supported by Instituto Significare with technical partnership from the Tiradentes Innovation Center.

What is the difference between the two categories?

Product Solution Fit is aimed at early stage startups still validating their solution. Product Market Fit is aimed at startups that already have a product in the market and customers.

What does Vínculoo® do?

It is a Brazilian special and inclusive education platform. It helps schools and school networks understand, plan and follow the path of every student with a different way of learning.

About Vínculoo®

Vínculoo® is a Brazilian special and inclusive education platform. It helps schools and school networks understand, plan and follow the path of every student with a different way of learning, whether from autism, ADHD, dyslexia, dyscalculia or any other condition that shapes how they process, express and take part in learning.

Finalists announcement: Bett Brasil.